No Deal, No Problem: The Independent Artists Betting on Themselves and Winning in 2024
A new generation of musicians is staring down seven-figure record deals and saying 'thanks, but no thanks.' In an era where Spotify royalties, Bandcamp drops, and Patreon subscriptions can actually sustain a career, the major label playbook is starting to look a lot less like a golden ticket and a lot more like a gilded cage. We went deep on the artists choosing freedom over fame — and what it means for the future of music.